Sweden has been a well-oiled pop hit-factory for decades now. Acts like ABBA, Roxette, Ace of Base, and more recently producers like Klas Ahlund, Max Martin and Shellback have all graced the airwaves with ear-worms of all pop influenced genres. Sometimes their work has resulted in embarrassingly bad one-hit wonders (anybody remember the A*Teens?), while other artists strike commercial and/or critical riches with their savvy productions (Britney Spears, Katy Perry, Backstreet Boys, etc.). Thankfully, new Swedish sensation Tove Lo enters on the latter end of the spectrum. Her debut smash "Habits (Stay High)" has been slowly dominating the charts since its release early in 2014, with its tragic portrait of a lover reduced to binging on Twinkies in her bathtub without her boyfriend by her side. That sounds a little like Taylor Swift-gone-emo, but surprisingly, that huge single is actually not a strong point of Tove Lo's debut album "Queen of the Clouds". Constructed as a concept album, Tove Lo tackles the well and worn concept of the stages of a relationship (in this specific case: The Sex, The Love, The Pain), and splits the LP into three separate but unified parts. It's an intriguing blueprint, ane one that breeds success for Tove Lo, because it shows just how diverse her oeuvre really is. She opens the album with "My Gun", an electro-pop earworm that feeds off the carnal desire of the dance-floor, but by the end is lamenting bad decisions and promising better ones on "This Time Around", which features an alt-rock/ singer-songwriter sound. Those that have become tiresome of the mindless EDM-pop of the last couple years can replenish their senses with pop/rock gems like "Got Love", but for those looking for more electronic dance can delight in the giddy "Timebomb" and bonus track "Run on Love". And of course there's plenty of material here that falls in between dance-pop and rock, whether it be pure pop "Like 'Em Young" or synth-poppy "Moments". All tracks are scattered among the three course meal of the record, appearing to be a lot to consume upon first glance but are actually easy to digest. It's what good pop music should be like, and it also gives more than just lip service to the rock and indie crowds. "Habits" may not be enough to separate Tove Lo from the rest of the alt-pop pack, but it wasn't really designed to in the first place, as it is rather just one part of a bigger picture. That picture, then, is that Tove Lo is a songwriter with a knack for pop hooks and blunt honesty. "Queen of the Clouds" is a fine testament to this; forget that it's a fully realized debut, it's one of the best pop records released in 2014, period.
Recommended Tracks:
1. The Sex 2. My Gun 3. Like ‘Em Young
4. Talking
Body 5. Timebomb 6. The Love
7. Moments 8.
The Way That I Am 9.
Got Love
10. Not on
Drugs 11. The Pain 12. Thousand Miles
13. Habits
(Stay High)14. This Time Around 15. Run on Love