As if we needed another UK indie-pop diva, Marina Diamandis, otherwise known as Marina and the Diamonds, joins the likes of Amy Winehouse and Florence Welch with her operatic and neo-Baroque debut "The Family Jewels". Though unlike most of her peers who do everything possible to aggrandize themselves as dramatic soul/torch singers, Marina comes across as something more attainable. While she's every bit as ornately artistic as Florence or Kate Nash, her sound is settled in the bouncy new-wave/pop that would've fit well on the radio circa 1982. Thankfully, Marina is sensible enough to update these slightly cliched production techniques with layered string arrangements, deep synths, even some Worldbeat rhythms and harmonies, setting "The Family Jewels" somewhere on the spectrum between Lily Allen and Sara Bareilles. Marina's voice is versatile and powerful enough to carry dauntingly big hooks, while her words are delivered with the backhanded niceness that prevents this record from taking itself too seriously. This doesn't always work to her benefit, especially when the songs get too demure and don't elicit any strong response one way or the other. However, this sense of self-awareness is something that mainstream pop desperately needed in 2010. It's terribly refreshing to see Marina so earnest in her craft, even when she stumbles. There's certainly a lot that's interesting about "The Family Jewels", whether it be the squeaky synth in "Girls" or Arabian flourishes in "Hermit the Frog", but there are several moments where the album feels like it could have used more of this imagination in the melodic hooks, which are often too on the nose of irony. Other than that, there's really nothing here that feels contained to any certain style or genre, nor is there any pretense that the ambitious production is a result of anything more than the ambition of a classically trained and eager to experiment artist. As far as debut albums go, there are definitely worse ways "The Family Jewels" could have gone, so it's important to point out that this record succeeds more than it fails. Still, there's definite room for improvement once Marina and the Diamonds has had enough exposure and continues to expand and refine her music. All in all, this isn't a bad start, and is likely to only grow in stature come the next few years.
Recommended Tracks in Bold
1. Are You Satisfied? 2. Shampain 3. I Am Not A Robot
4. Girls 5.
Mowgli’s Road 6.
Obsessions
7. Hollywood 8. The Outsider 9. Guilty
10. Hermit
The Frog 11. Oh No! 12.
Seventeen
13. Numb 14.
The Family Jewels